August 06th 2019
Change - a purposeful re-brand. What do you mean you named your business based on your past?
I founded - The DressQuerade Company. My mask and dress symbolic, statements of my life, moments of clarity, the real purpose of my mission.
My mask, childhood borne mental illness, a love hate relationship with food, fuelled by ultra processed foods, personified when I saw phantom of the opera - face my fears.
My dress, marks the turning point during my recovery from mental health issues as a working mother - when I tried it on, I saw the me before my career and children, the me I had lost.
My real life experiences gave birth to my idea, the difference I want to make, disrupting the industry with just real food made easy, promoting meal time as an essential occasion to engage with our loved ones mental health.
Issue - no one could say it, and well it was often mistaken for a fashion house! After much deliberation a shift to The Saucy Affair - quirky, fun, theatrical, tongue cheek humour, t makes people smile! But practically it doesn’t encapsulate the
fresh goodness, just real ingredients in the products, and limits our scope for impending innovation into other categories.
Above all, it doesn’t match the depth of our brand purpose and story.
Can you guess our new name?
Caught on camera, out of my comfort zone, it’s time to get just real
Together we can revolutionise healthy eating - making just real food and life easier & better.
Re-branding a business is different from a refresh.